The shepherd Giancarlo Boschetti, originally from Tavernelle, a fraction of Licciana Nardi (MS), is a man of other times, one of the last, true local who still carries out the transhumance on foot, as it once was: the life of the shepherd is full of sacrifices, but Giancarlo leads it with pride and passion, loving his work. Strongly linked to its land and its animals (the renowned sheep of the fine Massese breed), according to tradition, it produces artisan cheeses of the highest level such as pecorino and ricotta based on raw sheep's milk, salt and rennet: genuine and natural , they represent real masterpieces of the tradition of our province. And Giancarlo certainly would not have imagined, so shy and reserved, to jump with his loved ones to the headlines thanks to a successful social campaign by Dolce & Gabbana that immortalizes him as the ideal testimonial of a rural family life of ancient memory.